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Data and artificial intelligence · Itaú Unibanco

Getting metrics out of the dashboard and into the decision

A common metric language and an AI agent to guide outcomes, connect sources and shorten the distance between analysis and action.

Organization
Itaú Unibanco
Period
2024–2026

01 · Problem

The problem behind the problem

The data existed but was fragmented across areas, tools and interpretations. The organization needed to turn indicators into better questions and traceable actions.

02 · Decisions

How I turned context into action

  • Analyzed 100+ communities to identify performance patterns and prioritization opportunities.
  • Structured a metric catalog (business, financial, product, experience, technology, operations and efficiency) as a single source of truth.
  • Modeled breakdown, correlation and causation relationships between indicators.
  • Contributed to a conversational agent using a language model and retrieval-augmented generation (RAG) over the metric catalog.
  • Integrated the executive dashboard with the execution tool (IU Click) to shorten the cycle between insight and action.

03 · Metrics

Results and observed signals

  • Conversion of data insight into action from 25% to 65%. How it was measured: Traceability from dashboard to feature (strategy → OKRs → initiatives → backlog → delivery).
  • Adoption of objectives and key results (OKRs) from 35% to 90%. How it was measured: Strategic discovery with leadership and A/B testing; feedback cycle reduced by 30%.
  • Data governance maturity from 15% to 55%. How it was measured: Metric standardization via the catalog as a single source of truth.
  • AI agent among the five most-used solutions in the bank in 2025. How it was measured: Language model with RAG and an ontology over the metric catalog.

04 · Lesson

What remained

An agent only guides good decisions when its knowledge base has consistent language, traceable relationships and clear limits.