Data and artificial intelligence · Itaú Unibanco
Getting metrics out of the dashboard and into the decision
A common metric language and an AI agent to guide outcomes, connect sources and shorten the distance between analysis and action.
- Organization
- Itaú Unibanco
- Period
- 2024–2026
01 · Problem
The problem behind the problem
The data existed but was fragmented across areas, tools and interpretations. The organization needed to turn indicators into better questions and traceable actions.
02 · Decisions
How I turned context into action
- Analyzed 100+ communities to identify performance patterns and prioritization opportunities.
- Structured a metric catalog (business, financial, product, experience, technology, operations and efficiency) as a single source of truth.
- Modeled breakdown, correlation and causation relationships between indicators.
- Contributed to a conversational agent using a language model and retrieval-augmented generation (RAG) over the metric catalog.
- Integrated the executive dashboard with the execution tool (IU Click) to shorten the cycle between insight and action.
03 · Metrics
Results and observed signals
- Conversion of data insight into action from 25% to 65%. How it was measured: Traceability from dashboard to feature (strategy → OKRs → initiatives → backlog → delivery).
- Adoption of objectives and key results (OKRs) from 35% to 90%. How it was measured: Strategic discovery with leadership and A/B testing; feedback cycle reduced by 30%.
- Data governance maturity from 15% to 55%. How it was measured: Metric standardization via the catalog as a single source of truth.
- AI agent among the five most-used solutions in the bank in 2025. How it was measured: Language model with RAG and an ontology over the metric catalog.
04 · Lesson
What remained
An agent only guides good decisions when its knowledge base has consistent language, traceable relationships and clear limits.